The traditional Loviisa Singing Festival in Finland was arranged in 1899–1984. The association Loviisan Laulu ry Lovisa Sång rf was founded in 2010. The aim of the association is, in addition to reviving the traditional singing festival, also to bring the festival to the new millennium. The concept of the new singing festival is to elevate internationality to the centre and to enjoy the diversity of languages and cultures. Diversity is a unifying wealth.